Retail
needs digital
identity

You and your customers Hate passwords.
81% of breaches are caused by weak or stolen credentials.
You rely on higher conversion But IT’S handicapped by lengthy sign-upS.
76% of online shopping carts are left abandoned.
New security & privacy regulations Make your customer journey worse.
2-FA Strong authentication required by GDPR.
81% of breaches are caused by weak or stolen credentials.
76% of online shopping carts are left abandoned.
2-FA Strong authentication required by GDPR.
The root cause is

an outdated approach to identity that relies on passwords.

Digital Identity by IDEE

the identity solution
that retailers need.

IDEE leverages the user’s smartphone, blockchain technology and cryptography to create password-less identities that the user can exchange, businesses can trust, and hackers cannot steal.

USERS can re-use their trusted identity to instantly sign-up, checkout and transfer identity attributes with just one click on their smartphone.

BUSINESSES can trust the identity provided by the user, increase conversion and also monetize existing data, while being compliant with regulations.

Increases conversion

Improves security

Complies with regulations

IDEE's user experience is

Easy. Just unlock your phone

A simple user interaction that your customers use every day, repurposed. One-click sign-up, one-click checkout and one-click login.

1. Initiate

e.g. by scanning a QR code on a checkout page

Scan QR Code
QR
RECEIVE A PUSH
PUSH
USE BLUETOOTH
BLUETOOTH
And more
MORE
2. Unlock

Unlock your phone with Fingerprint, FaceID or PIN

3. Begin

Checkout completed

LOGIN
LOGIN TO WEB, PC OR MAC SECURELY
RE-USE KYC
PROVIDE VERIFIED KYC AND IDENTITY
PAYMENTS
AUTHORIZE PAYMENTS
MORE
and more
Scan QR Code
RECEIVE A PUSH
USE BLUETOOTH
And more
LOGIN TO WEB, PC OR MAC SECURELY
PROVIDE VERIFIED KYC AND IDENTITY
AUTHORIZE PAYMENTS
and more
IDEE’s digital identity is

MORE SECURE & ALWAYS TRUSTWORTHY.

When it comes to security everything less than an A is an F. That’s why our apps rank higher than similar apps in that category. OWASP Mobile Top 10 Vulnerabilities. iOS rating by Solared Appscreener (https://appscreener.us) using Static Application Security Testing (SAST)

TRUSTED DATA SOURCES

Businesses can re-purpose KYC performed by other regulated businesses.

AUTHENTICITY & ZERO KNOWLEDGE

IDEE ensures the authenticity of the user and integrity of our SDK. IDEE has zero-knowledge of the user’s private data.

YOUR DATA - YOUR BUSINESS

Unlike token-based solutions or social media platforms, users authorize data exchange, businesses manage, monetize, and own data.

HARDWARE-BASED PROTECTION

The secure element of your smartphone protects the private key.

NO SINGLE POINT OF FAILURE

A fully distributed architecture ensures that when IDEE’s servers are compromised, the users are not.

INTEGRITY

Blockchain ensures the integrity of the identity attributes.

IDEE's approach is

THE RIGHT APPROACH.

IDENTITY NEEDS TRUST

A user’s identity is trusted because a provider performed the needed KYC, and not because of blockchain. With IDEE, we reuse the KYC performed by identity providers (e.g. bank, telco, etc.), and secure it on a permissioned blockchain.

TOKENS ARE UNNECESSARY

Static identity attributes (e.g. name), have limited value. Writing these attributes and paying in tokens is very expensive. Additionally, a token creates a closed system like Facebook, where the platform is the winner and not the user.

SELF-SERVICE

IDEE offers self-service functions so that a user can manage the devices that manage her identity. For this reason only, IDEE provides centralized zero-knowledge authentication.

READY FOR THE MARKETPLACE

When behavior based identity attributes (e.g. safe driving history) become valuable, IDEE will instantly add a permission-less blockchain, which will create a marketplace where users and businesses will monetize identity attributes.

EDGE COMPUTING IS SECURE

Private keys need to be accessible, generated locally, and secure. With IDEE, private keys are always created inside the secure element of the phone. The user can never see the key, but can use it by unlocking the phone.

PRIVACY = ZERO KNOWLEDGE

IDEE’s architecture has zero knowledge about the user. User PII is not available to IDEE. This does not impact your data analytics.

IDEE's Digital Identity solutions

For Retail

Instant Checkout increase conversion & 
create more customer sign-ups
Age Verification (Coming Soon)
Single View of a Customer (Coming Soon)
Endless Aisle Checkout (Coming Soon)
WHAT IF THE FIRST ORDER WAS JUST ONE CLICK AWAY?

With IDEE, once a user is registered with one retailer subsidiary or partner, she can re-use her identity to instantly checkout with just one-click to any other subsidiary or partner. This provides the retailer with a higher conversions and a single view of each customer.

Graduated 
Batch 3 2018
Winner Alibaba Create® Cloud Competition 2018
Winner Startup Night Road to Berlin 2018
Winner Founders’ 
Fight Night #6
2nd Place Visa Everywhere Challenge
Partner Retail 
Experience Lab
Are you ready to

INNOVATE YOUR RETAIL BUSINESS?